Release of the iPhone series 2010
South Korea encountered with various alterations in 2009. At the centre of the extreme changes, we saw release of the iPhone series and dissemination of user-created social media, such as twitter. The advent of Apple’s new weapon, iPhone, was a fatal event to South Korean IT market, providing critical moment and turning point at the same time for us to move forward. In our opinion, one of the greatest features of iPhone is that it is designed not only to satisfy customer’s desire to own high-tech, cool-looking, innovative gear but to create horizontal thinking opportunity of sub-application market with its intuitive, emotional interface system. Immediate downfall of the Korean IT industry was foreseen after iPhone’s success. Korea vacated its first position as IT country and we all knew what comes next. We need to change as well.